We accelerate digitally focused brands

What we do

At WSG, we work with both new and established brands who are looking to accelerate growth of their business, primarily in the digital domain.


With the convergence of omni-commerce, rich storytelling, social interaction and personlized CRM, brands are able to engage their customers in richer, more targeted ways. WSG sits at the nexus of commerce, content, community and context every day.


To help our clients avoid having to work with multiple, disconnected agencies, we combine talent

across strategy, design, development and digital marketing disciplines, with one, accountable point of contact.


We have a flexible business model often blend fee for service with shared risk contracts, as we believe in the work we do and its' results on our clients business.


Still not convinced WSG is the right partner for you? Review the case studies below across Retail, FinTech, Healthcare, Publishing and see the results for yourself.


Brand Strategy

Business Strategy

Social Strategy

Digital Strategy

Sales Strategy

Analytics Reporting


Front End Development

Back End Development

App Development

Third Party (API) Integration


Content Management


Responsive Design

iPhone & Android Design

Tablet Design

App Design



Identity Systems

Art Direction

User Experience

Interaction & Illustration

3D Industrial Environments


Social Media Curation

Community Mgmt. & Listening

Channel Development

Editorial Development

Media Strategy & Outreach


Video Production

Motion Graphics

Photography & Styling

Animation & Infographics



Who we are

Ashley Heather



Ashley John Heather was an entrepreneur from near birth. His first business was designing computer games with his elder brother on the Acorn Archimedes in the late eighties.


After a decade of corporate jobs in London ranging from Ford Motor Credit to management consulting with firms including Lloyds, TSB, Shell and AIB, Ashley moved to NYC to spread his entrepreneurial wings.


Now a native of NYC with his wife and three children, he has a number of successful business ventures behind him. The common thread behind his work is the 4C's including how consumers' multi-channel digital behavior is transforming our business landscape. From entertainment to retail, technology to healthcare, he is at the leading edge of digital innovation and implementation.

Dearrick Knupp

Creative Director


Dearrick Jay Knupp was a native of Pennsylvania, graduating from Penn State University, before moving to New York 20 years ago to attend the Fashion Institute of Technology.


He recently lead his creative team in the strategy and redesign of the bebe.com website for launch in Fall 2013. Through their analysis, they identified and iterated within key areas of improvement in user experience, functionality and design.


He most previously raised capital and lead social commerce startup, Shop My Label, through exit in March 2013. Acting as Chief Creative & Marketing Officer, his focus was on site design, U/X, brand strategy, marketing & social commerce strategy and analytics.


He currently resides in Union Square with his Pomeranian Spike, taking on new and exciting ventures of interest.

James Egan

Managing Partner


James is an experienced marketing strategist with an aptitude for leveraging disruptive creative concepts—digital and traditional—to meet practical business demands.

He’s worked with global corporations, start-ups, and small businesses from a wide selection of industries to help them build relevant and desirable brands.

His career started in the advertising department at Macy’s Inc. as an Art Director. Later he worked at the infamous Dweck! as an Art Director and Copywriter. He also worked at Tipton & Maglione and Donaudy Munch before teaching at Southampton College and launching and running JEMC in Southampton. 

As a managing partner at WSG James helps clients discover their unique position in the marketplace and develop strategies that promote that advantage.

He also makes a killer Old Fashioned. 


Stay in touch

Get seasonal updates with the latest from WSG.

What we've done

Latest work

Created print campaign for Hamptons home builder, Devito & Co.

Case Studies

Gather & Gown

Built brand from scratch, designed and launched e-Commerce site with social commerce platform for new bridesmaid dress startup. SEE MORE >

Macro Jets

Led brand strategy, build and activation for new private aviation charter lifestyle business from inception through execution. SEE MORE >


Supported online business growth by 70% for international compression clothing company.